Kris Jenner and Kourtney Kardashian Barker Talk New Year’s Resolutions and Lemme Creatine Launch (Exclusive)

A new celebrity-backed supplement is entering the competitive wellness market. In an exclusive feature with The Hollywood Reporter, Kris Jenner and Kourtney Kardashian Barker discussed their first-ever joint campaign for the launch of Lemme’s new product: Lemme Creatine.

The mother-daughter duo, who are central figures in the popular Lemme supplement brand, highlighted the new product as part of their New Year’s wellness conversations. While the article is promotional in nature, it reports the objective fact of a new supplement release from an established brand. Lemme, founded by Kourtney Kardashian Barker, has built a portfolio of gummy and capsule supplements focused on areas like sleep, focus, and metabolism. The launch of a creatine product in capsule form marks a strategic expansion into the sports nutrition and active lifestyle segment, which has seen significant growth.

For consumers interested in capsules, this news is noteworthy for several reasons. First, it signals a continued trend of mainstream celebrity brands moving into specialized supplement categories, potentially influencing market availability and consumer awareness. Second, the choice of creatine—a well-researched compound often associated with athletic performance and muscle support—being delivered in a capsule format offers a precise, tasteless, and portable alternative to powdered forms. This aligns with a broader industry shift towards convenient, dosage-specific delivery systems for active ingredients.

Takeaway: The launch of Lemme Creatine capsules represents a notable entry into the performance supplement space by a major celebrity-driven brand. It underscores the ongoing convergence of lifestyle branding with specific nutritional science, making products like creatine more accessible to a general wellness audience through familiar and convenient capsule formats.

Gummy.mom Insight

While celebrity endorsements can drive visibility, consumers should prioritize the substance behind the brand. Creatine monohydrate is one of the most extensively studied supplements in the sports nutrition world. The value of this launch lies less in the celebrity association and more in whether it provides a high-quality, transparently sourced form of creatine in a bioavailable format. The capsule delivery is a practical choice, but the critical factors remain: third-party testing for purity, clear labeling of the creatine form used (e.g., monohydrate), and appropriate dosing per serving. This launch is a reminder to look past the marketing campaign and evaluate the supplement facts panel and certifications, which are the true indicators of a product's worth.